For years, Jump Apparel has been a leader in the fashion industry, supplying quality clothing to the fast fashion industry. Some of the draws to fast fashion include its accessibility, its quick turnaround time, and its ability to keep fashion up-to-date. In fast fashion’s beginning, it addressed the rapidly growing population that was a result of the Baby Boomer era’s nuclear family goals. But as fast fashion progressed, and globalism became mainstream, the quality of outsourced fashion was lessened to meet the demand for a quick turnaround.
As a young entrepreneur, Glenn Schlossberg saw the issues with the growing industry of fast fashion and longed to fix it. His father, who worked as a dressmaker for the entirety of his life, saw what happens when people are provided quality garments each time they shopped. Not only did customers put trust in companies when they knew their money was being well-spent, but they admired that companies looked out for their long-term happiness by providing quality garments. From this, and after spending time at New York’s Fashion Institute of Technology learning more about the fashion trade, he knew that there was more work to be done within the industry of fast fashion.
Jump was founded in 1990 by Glenn Schlossberg. At its origins, it started as Jump Apparel, applying Schlossberg’s feelings about quality and the future needs of fashion to its motivations and mission statement. Once Schlossberg saw the potential that could come from working with quality domestic products, he sought to expand his company. He grew his crew of designers, marketers, and his production team until he caught the eye of some of the more significant names in the domestic fashion industry. Today, Jump Design Group creates under the labels of Bebe, Marina, and Tiana B. Providing formalwear, functional wear, and more to brands like Macy’s, Jump Design Group focuses on the needs of the everyday American while creating fast fashion that challenges outsourcing brand name competition. Jump Design Group works tirelessly to remind fast fashion that quality never needs to be compromised to meet a deadline
Made in the USA Movement
Of course, one of fast fashion’s biggest critiques has always been its outsourcing. Many clothing manufacturers outsource their production to factories in China, India, Bangladesh, and other Asian countries. Labor in these places is quick and cheap, often to the extreme detriment of workers. Because of the low pay and unfair wages, motivations in these places are low. For obvious reasons, this leads to poor craft, which in the past had been one of the biggest critiques of fashion brands and retailers. Among the poor quality of outsourced sweatshop labor, there is a new rise in fair wages and worker’s rights among fashion.
The difference? Customer values change between each generation, and the next biggest consumer group to hit the market are millennials. Millennials do look for trendy pieces of clothing, but they also are interested in political issues, among which are environmental issues, human rights, and money distribution. Political matters, believe it or not, do translate over to industries like fashion, and fashion brands are having to compensate for this change in consumer value seriously.
Jump Design Group, which originated in the early 1990s, was at the forefront of these movements within the fashion world. Today, the “made in the USA” campaign is as strong as it was when it began in the nineties. Although the movement was initially spurred by patriotism and a desire to boost the economy within the United States as well as provide jobs for USA citizens, having Made in the USA on a clothing label has become more than that. Today, that branding is synonymous with quality, fair wages, and the reduction of child and sweatshop labor around the world.
Jump’s Impact on Today’s Fashion
Today, Jump Design Group and Glenn Schlossberg still focuses on its two original goals – quality and quick turnaround. Jump supplies many major traditional and online retailers. Some of the more popular groups who use Jump include Macy’s, Zappos, and Nordstrom. These retailers depend on keeping up with the latest fashion trends to sustain their business. This is how Macy’s has been around for over 160 years. It’s evident that no fashion trend has lasted for that amount of time, which is why working with designers and clothing production companies who have a grasp on what is in, what is timeless, and what is out is so crucial to the livelihood of some of the larger companies.
It has been a long, relatively trying road for “made in the USA” companies to draw brands back to the benefits of working domestically, but for Jump Design Group, this has been a natural process. By focusing on quality, they highlight the issues with outsourcing to foreign labor companies – such as the time it takes for finished products to make it back to headquarters and subsequently get redistributed, customer reports about poor quality artistry, and so much more.
With domestic groups, like Jump, companies can work with factories they trust who not only provide quality wages to their employees but provide other benefits that make it ideal to work for them. When the quality of the workplace improves, more effort goes into creating quality products while at their jobs. Additionally, companies can visit the factories in which their products are being created and supervise the process. Finally, this allows brands to come up with fashion ideas that take less than a month to design, produce, and market – which will enable them to keep up with their fashion competition.
Glenn Schlossberg and Jump Design Group started with a vision for making the world of fashion a little more accessible while keeping his father’s level of quality alive in his company’s designs. It is clear from the success of Jump and Schlossberg that the key to remaining relevant in the fashion industry is not just to keep up on fashion trends, but to also listen to the needs of the customer.
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