As of Saturday, March 17, 2018, Facebook has publicly been involved in an incident involving Cambridge Analytica, an unpopular mobile app, and a Russian-American scholar that created that app.
While it’s not clear if the scholar and app developed had any material wrongdoing in this case, it is blatantly apparent that Facebook failed to do one of its few essential jobs – take care and hold private its users’ information.
According to reported involving Cambridge Analytics, Facebook experienced a breach of roughly 50 million accounts, all containing personal, confidential, totally private information. However, even though the social media giant was aware of the data breach, it failed to inform even just the 50 million users, as Facebook and CEO Mark Zuckerberg failed to tell the entire world.
Per Wednesday’s Facebook post by chief executive Zuckerberg, the post, in part, read “[Facebook has] a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.”
Outside of simply stating, in his own words, what happened regarding the incident, Mark Zuckerberg said nothing new that the world was not already aware of. Don’t you think that he would have apologized, especially amid his company’s stock market drop and calls by government officials in the United States and the United Kingdom to ask for him to testify in front of United States Congress?
Guess what? He didn’t apologize.
And that’s a damn shame.
The story broke on Saturday, five days prior to Mark Zuckerberg’s first public statement since the ordeal occurred. Most organizations, especially ones with significant clout and large user bases, publish press releases in a timely manner. Even if people atop such entities aren’t actually sorry – like it seems Zuckerberg isn’t sorry – sending out press releases has a highly positive impact on what consumers think of such companies.
Just as Facebook’s founder and CEO stayed hidden for a few days, COO Sheryl Sandberg, the second-in-command executive of the tech giant, didn’t say anything publicly, either. What’s the deal with these guys and gals?
New York University marketing professor Scott Galloway shared with ABC News on Wednesday, “This [incident] will go down … as how not to handle a crisis.”
I agree with you, Mr. Galloway, and so does the rest of the world. At least they should.
Also, the statement by Mark Zuckerberg was written largely in legalese – how personal!