Eli Gershkovitch's Steamworks Brewery Stands Out At Beer Competition

Brewer Eli Gershkovitch Stands Out in a Sea of Beer Producers

Business Success, Vancouver News

The U.S. Open Beer Championship of 2017 was very good to Canadian breweries.

They won a total of 24 of the competition’s medals, and one Ontario brewery made it into the top 10. Breweries from all over the world submitted entries into the competition, and they included Vietnam, Venezuela, Belgium, and Australia. In all, breweries entered more than 6,000 different types of beer in more than 100 styles.


A total of 21 breweries from Ontario won 21 of these medals. One brewery from Quebec received two medals, and a second one went home with one medal. The Canadian brewery that received the most accolades was Cameron’s Brewing from Oakdale, Ontario. This brewery won one gold medal in the Bitter category and a silver medal in the American Lager/Pilsner category. It also earned a spot on the Top 10 Breweries of 2017 list.


The company that received the gold medal in the American Lager/Pilsner category was the Belgh Brasse brewery from Amos, Quebec. One of its beverages earned the gold medal for the company while its Mons Blonde d’Abbaye won a bronze medal in the Belgian Pale Ale category. The brewery that won top honors in the Brown Ale category was Lighthouse Brewing Company from Victoria, B.C. It received the gold medal for its Race Rocks Ale.


Anyone can enter this competition whether he or she is a professional brewer or an amateur. Judges also came from all over the world, including Canada, the United States, and England. The list of the U.S. Open Beer Championship winners can be found at usopenbeer.com.


The Steamworks Group of Companies Evolves


Eli Gershkovitch is the CEO of Steamworks Group of Companies, and he has lived by one motto. He believes that a company must continue to grow in order to meet its audience’s increasing demands or else the audience will decrease to fit into your limited capacity to provide.


It appears that demand is growing, and many new breweries are popping up all over town to meet that demand, but it is also time for established breweries to expand. Eli Gershkovitch acknowledges the fact that everyone seems to be discussing craft beer right now, but he has been in the business of creating craft beer for 21 years. He has had to endure the cycles and was in the business during the first wave. Now that the second wave is upon us, he is set to catch a ride on that wave as well.


Eli Gershkovitch opened his brewery in 1995, and his Steamworks Brew Pub was seen as unique rather than something that one can find anywhere. His location in Gastown has grown organically with an increase in seating from 184 seats to 754. He has also been able to associate with the restaurant Waterfront Station and transformed it into the Rogue Kitchen and Wetbar. Eli Gershkovitch is also sponsoring events in the community, so people are beginning to see him as someone who is helping the community move away from being a tourist attraction and become a cool place for locals to visit.


Eli Gershkovitch allowed himself to grow slowly and patiently added each new piece as it arrived. That was working well for him, but he decided to expand his operations into the business of brewing beer. In November of 2013, Eli Gershkovitch opened a full-scale brewery, and this dramatically changed the plans he had for his business.


Eli Gershkovitch has seen a 50 percent increase in revenue since he added the brewery. He is also selling his wares in more than just the general area. A total of 14 states in the U.S., a number of Canadian provinces, Switzerland, Italy, Austria, Germany and Hong Kong are all customers of Eli’s products.


Since he became the owner of a brewery, Eli has had to become accustomed to the extra work that goes into running a brewery and a pub (Facebook). Now, he must contend with marketing, packaging and the increased management that is required, but Eli didn’t believe that he could do things any differently. He thought that he had to make a choice between being huge and being very small. He didn’t believe that he could become a medium-sized business because being in the middle is treacherous.


Eli Gershkovitch doesn’t believe in being in the wishy-washy middle of his business life or his personal life. After all, he is the owner of two airplanes and has an impressive classic car collection, and he puts as much of himself into those two hobbies as he puts into his business. Of course, he is insistent on being the pilot in all of his endeavors (http://www.steamworks.com/brewery).


Eli Gershkovitch has loved flying ever since he was a child, so he obtained his pilot’s license in 1993. That was an extraordinary accomplishment in itself, but Eli took things a step further by taking his single-engine Cessna 182 from Vancouver to the continent of Europe and back again in 2009. That is something like taking a pedal boat into the ferocious winds of a localized storm.


It has been said that the most successful craft brewers are men and women who are involved in the daily business of their breweries, and this is definitely the way that Eli Gershkovitch approaches his business.

Leave a Reply